New Spike Jonze Sundance short also an ad for Absolut

“I’m Here” is “Where the Wild Things Are” director Spike Jonze‘s first project since that movie and it premieres at the Sundance Film Festival today. But is it a 30-minute art film or a commercial?

Both, it turns out.

Fast Company says: “Though it’s being premiered at film festivals and will be for sale in March, it’s also a commercial for Absolut. So the film is also a strategy for reintroducing branding, to audiences increasingly impervious to traditional advertising.”

The film is a love story about a boy and girl made up of leftover computer parts. The producers gave Jonze a brief to write and direct a film depicting creativity conquering conformity, and the director had free reign over the project.

How is it a commercial for Absolut Vodka? Well, their logo is on there and it probably fits whatever their new marketing message is.

Who cares, as long as it was made by Jonze without interference? The guy’s made music videos and commercials that could all be considered works of art.

Here’s the preview, and we’ll have the film embedded here as soon its released online.

Eric Melin

Eric is the Editor-in-Chief of Scene-Stealers.com, a Rotten Tomatoes-approved critic, and contributor for The Pitch. He’s former President of the KCFCC, and drummer for The Dead Girls, Ultimate Fakebook, and Truck Stop Love . He is also the 2013 Air Guitar World Champion Mean Melin, ranked 4th best of all-time. Eric goes to 11. Follow him at: